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Apr
12

Marketing Data: Understand Trends Better with Google Analytics Annotations

Posted by brianrants on April 12th, 2012 at 8:42 am

In addition to your ongoing marketing efforts, you will often have unique events that affect your data significantly: your store gets picked up in a local newscast, your product gets a review online, or you have a speaking engagement. In order to understand those trends, create annotations for those days so when you review data history you can remember why that spike occurred.