DMX Direct

Digital Marketing Director

I’m currently the Director of Marketing and Strategic Development for DMX Direct, a Denver marketing agency. I was brought in to build a digital agency within a traditional direct marketing firm, beginning with refining the value proposition, repositioning the DMX brand, and leading a redesign of the website and supporting collateral. I’ve also:

  • Established marketing working groups with on-boarding and project processes
  • Developed integrated marketing strategy comprised of content creation, SEO, social media, email marketing automation, demand generation, and lead nurturing
  • Formulated go-to-market strategy based on whole agency service packages
  • Led sales efforts to attract new clients and cross-sell digital services to existing clients