At Blue Riot Labs, I’ve spent the day compiling data for how our online marketing efforts are working for our clients, and for us. I formulated a data-driven, five part online marketing strategy we have implemented for our clients and ourselves:
- Search engine optimization
- Pay-per-click
- Content creation
- Newsletter
- Social media
The results are pretty remarkable, here’s a small sampling:
Engineering and Manufacturing Company (1 month in)
- Lowered CPC 24%, while simultaneously raising the Click Through Rate 1200% (yes, 1200%)
- Gained hundreds of positions, with 22 keywords in the top 30 of Google and rising
National Advocacy Non-Profit (2 months in)
- 43 keywords identified in Google’s Top 10, up from 31 just 17 days ago
- 27% increase in traffic from search engines like Google, 16% increase in overall visits from all sources, 19% increase in unique visitors
Blue Riot Labs
- 46 targeted keywords now ranking in the top 20 of Google
- 14 positions gained for our top 5 targeted keywords in just the last week
Search engine optimization works, the data speaks for itself. Find out more about BRL’s SEO/PPC services.
