From the Blog
The benefits of increases in search engine rankings can’t be summarized by a simple linear relationship. In finance, if you go from $9m in revenues to $12m in revenues, you have a simple 33% increase in revenues. If you move from the #11 spot (first page) in Google to the #10 spot (first page) you can expect a 143% increase in traffic! If you move from the #2 spot to the #1 spot you can expect your traffic to double.
This great article by Todd Jensen explains how 2nd page is 1st loser.
The takeaway: investments in SEO that result in improved rankings will have an effect more akin to a power curve on traffic than a simple linear effect!
